Welcome to the Social Media Digest! This weekly service is designed to assist Built for Zero-affiliated organizations by providing important reminders, timely communications guidance, links to helpful resources, and social media content.
As we engage with the general public and stakeholders, we should always be cognizant of current events. Please use your best judgment to adapt digest content to fit your local context. It is okay to refrain from posting suggested content if you and your local team decide it’s not appropriate given the local context.
If you have any questions, please reach out to Katie Stasa, Senior Digital Communications Strategist at kstasa@community.solutions.
April 2024
March 2024
February 2024
🪝 Hooks to stop the scroll
Updates
Use some of these catchy social media hooks in your content to see if they increase your engagement!
✂️ Snip snip!
If you’re looking for a solid video editing tool with a focus on creating short clips, then CapCut may well be a good option, and it continues to add new features to enhance its offering. This week, CapCut updated its Long Video to Shorts editing functionality, which makes it easy to create short clips from your longer uploads.
YouTube has also rolled out a new option to help you reformat your long-form content into Shorts.
A guide to AI tools
Use this handy guide to understand which generative AI tools exist and how you might use them in your work.
Social Media Calendar Inspiration
- February: Black History Month
- February 14: Valentine’s Day
- February 17: National Random Acts of Kindness Day
- February 20: World Social Justice Day
💖 This Valentine’s Day, let’s spread love by advocating for a cause close to our hearts – solving homelessness. #HomelessnessIsSolvable
| 🔍 In recognition of #BlackHistoryMonth, let’s address a pressing issue: Black Americans are disproportionately represented among the homeless. 🏠✊ Shedding light on this challenge is crucial in our journey towards equality and justice. Together, let’s work to solve homelessness. #HomelessnessIsSolvable Source: https://www.huduser.gov/portal/datasets/ahar/2023-ahar-part-1-pit-estimates-of-homelessness-in-the-us.html |
| 🌈✨ Happy #RandomActsofKindnessDay! Let’s make today and every day a little brighter with simple acts of kindness. |
🌍✨ On #WorldSocialJusticeDay, let’s spotlight an issue that demands our attention – homelessness. Together, let’s advocate for a world where everyone has a place to call home. 💙🏠 Recognizing and addressing homelessness is a crucial step toward building a more just and equitable society.
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Happy Valentine’s Day! Let’s join hands to create a future where everyone has a warm and secure place to call home. ❤️🏡 Happy Valentine’s Day! #HomelessnessIsSolvable
| Black Americans continue to be overrepresented among the homeless population compared to the U.S. population. In honor of #BlackHistoryMonth, let us shed light on an often overlooked issue – the disproportionate rates of homelessness among Black Americans. Recognizing this challenge is crucial in our collective journey towards equality and justice to solving homelessness. #HomelessnessIsSolvable Source: https://www.huduser.gov/portal/datasets/ahar/2023-ahar-part-1-pit-estimates-of-homelessness-in-the-us.html |
| 🌟 Embrace the spirit of kindness on #RandomActsofKindnessDay! Today, let’s make the world brighter with small gestures that create a ripple of positivity. Whether it’s a smile, a helping hand, or a thoughtful gesture, let’s spread kindness like confetti. 🎉💙 Share your acts of kindness and inspire others to join the kindness revolution! |
| 🌐✨ On #WorldSocialJusticeDay, let’s stand together for a world built on fairness, equality, and compassion. Today, we reflect on the challenges faced globally and commit to fostering justice for all. It’s a call to action – let’s amplify our efforts to solve homelessness, leaving no one behind. 💙🤝 #HomelessnessIsSolvable |
Download the graphics below and include them in your posts
January 2024
Updates
NEW: PIT Count Media Toolkit
The Point in Time Count will be taking place the last week of January 2023. The Point-in-Time count is a time when there is heightened awareness about homelessness data. Our objective is not to attack the Point-in-Time count but to use the moment to educate others on the importance of by-name data in helping reduce and end homelessness. Please use this PIT Count media toolkit to access blogs, social media graphics and copy, examples from other Built for Zero communities, and earned media resources.
Social Media Calendar Inspiration
- January: Poverty in America Awareness Month
- January 1: New Year
- January 4: Trivia Day
- January 11: International Thank You Day
- January 15: MLK Day
- Late January: PIT Count
🚫🏡 Challenging stereotypes is key to effective solutions. Join us in reshaping narratives surrounding homelessness. #HomelessnessIsSolvable
Source: https://community.solutions/research-posts/the-truth-about-homelessness/
| Homelessness isn’t a choice — it’s often a circumstance of systemic issues and personal challenges. It’s a lack of options. 🏠💔 Join us in rewriting the narrative. Source: https://community.solutions/research-posts/the-truth-about-homelessness/ |
| 🏡🌎🤝 As part of the @BuiltforZero movement, we are proving that homelessness is not an unsolvable issue. By reimagining systems, prioritizing racial equity, and leaving no one behind, we are witnessing the power of collective action. #HomelessnessIsSolvable Learn more about Built for Zero: https://community.solutions/built-for-zero/the-movement/ |
| 📌 Poverty isn’t a choice, but our response to it is. #PovertyAwarenessMonth Did you know? 💡 Many people facing homelessness are employed but can’t afford stable housing 💡 Systemic barriers, not personal failure, often lead to poverty & homelessness |
Today, we honor the legacy of Martin Luther King Jr., a beacon of courage and justice. Let’s reflect on his teachings, stand united against injustice, and strive to build a world where equality and compassion prevail. #MLKDay
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🚫🏡 Challenging stereotypes is key to effective solutions.
Too many policies have been informed by misinformation. We need system-level solutions to adequately address mental illness, substance abuse, and homelessness. #HomelessnessIsSolvable
Source: https://community.solutions/research-posts/the-truth-about-homelessness/
| Homelessness is not a choice. Many people experiencing homelessness are employed or actively seeking employment and would move inside if housing responsive to their needs were available. Source: https://community.solutions/research-posts/the-truth-about-homelessness/ |
| 🏡🌎 As part of the @BuiltforZero movement, we are proving homelessness is solvable. We have a powerful role to play in contributing to new expectations for ending homelessness in communities across the country. Homelessness may be a mirror to our failing systems and decisions. But when we solve it, it shows us something very powerful and important about our communities. It reflects our power to reimagine systems, realize racial equity, and ensure no one is left behind. Homelessness is solvable — and it is being solved, right now. With your help, we aim to create a demand to make this true everywhere, for everyone. #HomelessnessIsSolvable Learn more about Built for Zero: https://community.solutions/built-for-zero/the-movement/ |
| 📌 This Poverty in America Awareness Month, let’s remember that poverty isn’t a choice, but our response to it is. #PovertyAwarenessMonth 🏠 We see the direct link between poverty and homelessness. But as part of the Built for Zero movement, our community is proving that with data-driven strategies, we can end homelessness and tackle the roots of poverty. Did you know? 💡 Many people facing homelessness are employed but still can’t afford stable housing. 💡 Systemic barriers, not personal failure, often lead to poverty and homelessness. 🤝 Join us in changing the narrative. https://community.solutions/research-posts/the-truth-about-homelessness/ #HomelessnessIsSolvable |
| Today, we honor the legacy of Martin Luther King Jr., a beacon of courage and justice. Let’s reflect on his teachings, stand united against injustice, and strive to build a world where equality and compassion prevail. #MLKDay |
Download the graphics below and include them in your posts
December 2023
Updates
NEW: 2023 AHAR Communications Toolkit
Access key messages, strategic guidance, social media content, and more to help you respond to the 2023 Annual Homeless Resource Assessment release and create an ongoing data communications strategy.
Social Media Calendar Inspiration
- December 10: International Human Rights Day
- December 21: National Homeless Persons’ Memorial Day
- December 31: New Year’s Eve
🎉🥳 Happy New Year from us to you! 🎊✨Wishing you a year full of joy, success, and impactful change. Let’s enter 2024 and continue to create brighter futures where homelessness is brief and rare. #HomelessnessIsSolvable
| To ensure a lasting end to homelessness, we must understand how to disrupt inflow — preventing people from becoming homeless in the first place. #HomelessnessIsSolvable |
| On National Homeless Persons Memorial Day, we honor lives lost and pledge to reshape the story. In remembering the forgotten, we embrace unity’s strength. As a @BuiltforZero community, we are changing lives, one name, one need, one home at a time. Together, we prove #HomelessnessIsSolvable. 🏠❤️ |
💙✨ Collaboration is at the heart of solving homelessness. Thank you for your unwavering support in our journey towards ending homelessness.
Together, we can build a better future where everyone has a safe place to call home. 🏡🤝
| 🌍💙 We’re on a mission to make homelessness rare and brief in our community. #HomelessnessIsSolvable. Join us in helping us build this reality. |
| 🏘️💪As a @BuiltForZero community, we’re ensuring no one is left behind. Behind every data point is a human story. By understanding these stories, we can tailor solutions that not only end homelessness but also restore dignity and hope. #HomelessnessIsSolvable |
| 🚀 Homelessness isn’t just a problem, it’s a call to action. In the US, despite wealth, we still face income gaps. But we see potential for change. ✨We’re moving toward a world where everyone has a home, breaking down systemic barriers. 🔗 Join us. Be part of a solution-driven community, acting on data. #HomelessnessIsSolvable |
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🎉✨ Wishing everyone a Happy New Year! 🌟We are determined to make this year even more impactful and change lives for the better. Let’s come together, support one another, and create a future where homelessness is brief and rare. 🤝🏡
#HomelessnessIsSolvable
| Today, on National Homeless Persons’ Memorial Day, we remember the lives of those often overlooked, the ones who lived and died without a home 🏠❤️ 🕯️ We gather to honor memories often overlooked. We read names of those who lived and died without a home – sons, daughters, parents, siblings. But there’s hope in another list. In our community, every individual experiencing homelessness is more than a statistic. They’re known by name, their needs are understood, and we stand united, doing whatever it takes to solve homelessness each and every day. #HomelessnessIsSolvable |
| On this International Human Rights Day, let’s remember that no one should be left without a home. 💔 It’s crucial to stand together, raise awareness, and advocate for a world where everyone has a place to call their own. Together, we can make a difference and create a more inclusive and compassionate society. 🌍🤝 #HomelessnessIsSolvable |
| Homelessness is a pressing issue that affects countless lives. That’s why we’re part of the national @BuiltForZero movement, where we come together as a society to create comprehensive solutions: affordable housing, access to mental health services, job training programs, and supportive communities. Join us in leaving no one behind as we work toward a future where everyone has a place to call home. 💙🏠 #HomelessnessisSolvable |
📢 As a @BuiltForZero community, we’re ensuring no one is left behind. Our data-driven approach is revolutionizing the way we tackle this complex issue #HomelessnessIsSolvable
| 🌍💙 We’re on a mission to make homelessness rare and brief in our community. We define success not by how we’re managing homelessness — but whether we are driving it toward zero. #HomelessnessIsSolvable. Join us in helping us build this reality. |
| 🚀 In the face of adversity, there is always hope and opportunity for transformation. Homelessness, a challenge that reflects deep-rooted socioeconomic disparities, isn’t just a problem—it’s a call to action for us as a community and a nation. The United States, a land of abundant resources and opportunities, still faces significant hurdles in bridging income and wealth gaps. But this isn’t just a reflection of our challenges; it’s a testament to our potential for change. ✨ Every step we take is a step towards a world where every individual has a place to call home. A world where systemic barriers are dismantled and opportunities are accessible to all. This is not just a vision; it’s a journey we are on together. 🔗Join us in this mission. Be a part of a community that believes in solutions, that acts on data, and that knows no challenge is too great when we stand united. |
Download the graphics below and include them in your posts
November 2023
Updates
2023 Instagram Analytics and Algorithm Tips
Social media platforms are constantly evolving. Check out a video explainer from the head of Instagram on how their algorithm works. The full blog post is worth reading in its entirety, but consider these key points as you create content for Instagram.
REMINDER: Communications and Social Media Resources Hub
Access resources to help you communicate milestones and complex topics, a repository of social media toolkits, crisis-responsive communications, and more!
NEW: Built for Zero Social Media Coalition
Join your peers as we unite to amplify social media posts, strategize digital tactics, learn from one another, and more! Learn about the coalition and its perks.
Social Media Calendar Inspiration
- November: Native American Heritage Month and Homeless Youth Awareness Month
- November 11: Veterans Day
- November 13-21: National Hunger and Homelessness Awareness Week
- November 23: Thanksgiving
- November 29: Giving Tuesday
Homelessness is not too big or too complex to be solved. #HomelessnessIsSolvable
Homelessness is solvable — nowhere has that been demonstrated more clearly than in our community’s progress to end veteran homelessness. Let’s step up and serve our veterans 🇺🇸#VeteransDay
To ensure a lasting end to homelessness, we must understand how to disrupt inflow — preventing people from becoming homeless in the first place. #HomelessnessIsSolvable
☝The first step to solving homelessness is having a shared definition of what we are trying to achieve. #HomelessnessIsSolvable
Learn more about what functional zero means ➡️ https://bit.ly/3rZ3B8
Have you ever wondered what functional zero really means? 🤔 Here’s your chance to find out! https://community.solutions/built-for-zero/functional-zero/ #HomelessnessIsSolvable
FACEBOOK/LINKEDIN/INSTAGRAM
Homelessness is not too big or too complex to be solved. Solving homelessness begins by knowing each person experiencing homelessness by name, and designing racially equitable systems that account for every single person. #HomelessnessIsSolvable
📢 Curious about what “functional zero” exactly means? 🤔 Let’s dive in and find out! 🧐 Functional zero means eliminating homelessness to a point where it is rare and brief, providing everyone with shelter and support they need. 🏠🤝 #HomelessnessIsSolvable https://community.solutions/built-for-zero/functional-zero/
By the time someone experiences homelessness, they are likely to have touched numerous other systems, which may include healthcare, housing systems, foster care, or the criminal legal system.
Our #BuiltforZero team is working to understand how systems like these can work together to stop people from becoming homeless in the first place. #HomelessnessIsSolvable
Functional zero ⬇️ is a milestone, which must be sustained, that indicates a community has measurably solved homelessness for a population. When it’s achieved, homelessness is rare and brief for that population. #HomelessnessIsSolvable
Learn more about what functional zero means ➡️ https://bit.ly/3rZ3B8t
Download the graphics below and include them in your posts
Veterans Day Toolkit
Background
Built For Zero communities are proving that a future where homelessness is rare and brief is within reach.
This Veterans Day, we’re calling attention to the urgent matter of veteran homelessness. Help us spread the message.
Social media tips
These resources are free for individuals or organizations to use to share information about Veterans Day on social media platforms.
- Use the hashtags in your posts to engage with us and others during this week. Consistent hashtags make posts about specific topics easy to find and will help to drive engagement and awareness on Veterans Day. #VeteransDay is the official hashtag. #VeteransDay2023 may also be used.
- Copy and paste the suggested social media posts as-is or use them as inspiration to craft your own!
- Pair social media posts with a corresponding visual (graphics below) to create interest and increase shareability.
- Follow us on Facebook, Twitter, Instagram, and LinkedIn and share our content.
- Tag us if you share Veterans Day content!
Graphics
Homelessness is solvable — nowhere has that been demonstrated more clearly than in our progress to end veteran homelessness. We’re proud of our community’s work on solving veteran homelessness. Let’s step up and serve our veterans 🇺🇸 #VeteransDay
When our community comes together, even the complex issue of veteran homelessness becomes solvable. 🏠 #HomelessnessIsSolvable 🇺🇸#VeteransDay
Data isn’t just numbers; it’s the key to solving veteran homelessness. That’s why we are proud to know our veterans experiencing homelessness by name and need, in real time. Together, we can bring those veterans home. 🏠 #HomelessnessIsSolvable 🇺🇸#VeteransDay
Veteran homelessness is not inevitable. It’s not a constant. It’s a problem we can and must solve. We’re proud of our community’s work on solving veteran homelessness. #HomelessnessIsSolvable 🇺🇸 #VeteransDay
With each veteran we house, we’re not just changing one life, we’re strengthening our entire community. Let’s make sure all veterans have a place to call home. 💙🏠🇺🇸 #VeteransDay #HomelessnessIsSolvable
This #VeteransDay, we recognize our progress in solving veteran homelessness. [INSERT COMMUNITY NAME], knows our veterans experiencing homelessness by name and need, in real time. Together, we can bring those veterans home. 🏠 #HomelessnessIsSolvable 🇺🇸#VeteransDay
Veterans have given us a sense of security, and deserve the dignity of a place to call their own. Let’s make sure all veterans have a place to call home. 💙🏠🇺🇸 #VeteransDay #HomelessnessIsSolvable
Homelessness is solvable — nowhere has that been demonstrated more clearly than in our progress to end veteran homelessness. Our community has reduced veteran homelessness by [PERCENTAGE] since [YEAR], bringing us one step closer to reaching functional zero and making sure every veteran has a place to call home. #HomelessnessIsSolvable 🇺🇸#VeteransDay
Real change starts with real data. And real data is showing that ending veteran homelessness is possible.
That’s why we are proud to know our veterans experiencing homelessness by name and need, in real time.
Together, we can bring those veterans home. 🏠 #HomelessnessIsSolvable 🇺🇸#VeteransDay
This #VeteransDay, we recognize our progress in solving veteran homelessness. [INSERT COMMUNITY NAME], knows our veterans experiencing homelessness by name and need, in real time. With that information, we are connecting veterans with housing, and helping to keep them housed.
Together, we can make sure all veterans have a place to call home. 💙🏠🇺🇸 #VeteransDay #HomelessnessIsSolvable
Data isn’t just numbers; it’s the key to solving veteran homelessness.
Identifying all the veterans experiencing homelessness by name, and then intervening with individualized solutions is arduous work. But it’s being done as we speak.
Together, we can bring those veterans home. 🏠 #HomelessnessIsSolvable 🇺🇸 #VeteransDay
